Smart w/Heart Podcast

In this episode, Katie Holt sits down with Cindy Sorgea, a PR and marketing communications expert, to discuss the intersection of passion and purpose in leadership.
Cindy shares her journey from working in PR agencies to consulting and her profound experience in the senior living sector. They delve into the importance of structure in strategy, the significance of internal and external communications, and the concept of personal branding for leaders. 
 
Connect w/ Cindy:Follow on LinkedIn
 
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We're officially kicking off Season 2 with Mariella Canady-Towns, founder of the Platinum Reine Foundation. 
We explore:
✨The impact of executive coaching on leadership growth
✨The marketing challenges nonprofits face and how to navigate them
✨Why strategy and storytelling often matter more than budget
✨How to build trust, amplify your mission, and lead with intention
Mariella’s passion for empowering leaders and her practical marketing insight make this conversation both inspiring and actionable.
 
Connect with Mariella & The Platinum Reine Foundation:
Follow Mariella on LinkedIn
Follow Platinum Reine Foundation on LinkedIn
https://www.platinumreine.org/ 
 
Connect w/ Smart Girl Digital:
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www.smartgirldigital.com 

Introducing the Smart w/ Heart Podcast — a new spin on the SGD podcast. 🎙️
We’re refocusing to spotlight change-makers and heart-driven leaders in the senior care and nonprofit space.
Each episode shares the purpose story behind these organizations and offers valuable insights on navigating challenges, driving meaningful impact, and fostering growth within mission-driven communities.
✨ Stay tuned for what's to come this season...

In this bonus episode of The Collective, Katie Holt is joined by Bailey Beeken and Peggy Bilous, creators of the SMASH conference, to discuss the excitement surrounding the upcoming SMASH 2024 and the much-anticipated Twinkle Tuesday event. Tune in for a lively conversation on how Twinkle Tuesday became a standout tradition at SMASH and what attendees can expect this year.
Highlights:
✨ The Evolution of Twinkle Tuesday
✨ The 'Why' behind the creation of Twinkle Tuesday
✨ Shining a Light on Senior Living
 
Join us as we dive into the sparkle and significance behind one of SMASH’s most exciting traditions!

Sonia Vachon, Vice President of Sales and Marketing at ActiveDEMAND, joins SGD's Sarah Sheridan for a candid conversation on the unique perspectives of both the operator and vendor sides of senior living.
Episode highlights include:
➡️ Strategies for effective marketing automation
➡️ The importance of customer feedback for product innovation
➡️ Balancing in-house skills with agency expertise
 
Connect with SGD:
Smart Girl Digital
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Connect with Sonia:
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www.activedemand.com 

Erin Thompson, Leadership & Confidence Coach for Senior Living, joins SGD's Katie Holt for a candid conversation on leadership in the Senior Living Industry.
Listen in as Erin shares her incredible journey, breaking boundaries and stepping outside comfort zones in the Senior Living space.
In this episode, we dive into:
✨ The power of mindset and effective leadership
✨ Channeling positive energy and focusing on what truly matters.
✨ Practical tips for leaders feeling the pressure of the grind.
Connect with SGD!
Smart Girl Digital
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Connect with Erin!
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This week at The Collective, we sit down with Anna Hall, Founder and Chief Purpose Officer of Purpose Equation. Anna shares her inspiring journey into the senior living industry, the power of purpose, and how her Purpose Equation framework is transforming lives.
Discover how purpose can add years to your life, boost resilience, and enhance the senior living experience for both residents AND professionals.
Connect with SGD!
Smart Girl Digital
Follow us on LinkedIn
Connect with Anna!
https://thepurposeequation.com/ 
Follow Anna on LinkedIn

Interview w/ a Smart Girl - Sarah Sheridan, lead client strategist, at Smart Girl Digital sits down with Katie Holt to discuss the importance of in-house marketing team education and training. They talk about the trends that they're seeing in the senior living space, and how to leverage digital skills and training opportunities to empower your in-house marketing team.

Christie Freeze, from SalesMail, joins Smart Girl Katie Holt for a conversation on humanizing Senior Living sales through technology and empathy. Christie gives her amazing insight on serving the Senior Living Industry, and how to convey a heartfelt experience to families.
 
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Smart Girl Digital
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Connect with Christie!
www.salesmail.com
Follow Christie on LinkedIn
 

Rachel Keller, VP of Sales at Serviam, joins Smart Girl Sarah Sheridan for a conversation on the intricacies of optimizing contact center operations and enhancing sales processes. They also examine the integration of contact center functions with CRM systems and weigh the benefits of managing contact centers in-house versus partnering with external service providers.
Connect with us!
Smart Girl Digital
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